Music Maker + strategic Project Consultant for Creatives & Social entrepreneurs
I am Tracy Durrant, Music Maker, Creative Entrepreneur and Strategic Project consultant.
During the 90s I started project management, creating events that would bring together the community, and put local talent on display to fundraise for causes that were important to the local community. These included raising money for community spaces and Charities.
My understanding of how creativity has the power to uplift ourselves, our families and our communities is why I’ve dedicated my life’s work to The Arts and creative entrepreneurship. I see Creative Entrepreneurship as the connection between using our creativity as a catalyst for economic empowerment.
As a Music Maker (Singer, Songwriter and Producer), As well as being qualified across multiple musical disciplines including qualifications in Performing arts, Contemporary Popular Music Practice and a Bachelor of Arts in Music Technology, I have over 20 years of experience as a singer, songwriter & performer and have performed nationally and internationally as a soloist, in bands and as part of various choirs.
Music has taken me to perform at prestigious venues such as The Royal Albert Hall, The Royal Festival Hall, United Nations Building (New York) multiple festivals, as well as touring the USA. I have been a voice coach since 2018, teaching one-to-one and leading singing workshops through my company Everyone’s A Singer. In 2021 I had two of my songs featured in a documentary for Levi’s.
Creative entrepreneurship took me to Number 10 Downing Street, where I was invited to discuss the importance of manufacturing in the UK (for myself and others hoping to develop clothing brands). Taking my brand from concept to sellable product gained my work features in prestigious fashion and industry press including British Vogue, Brides and Underlines magazine. My businesses have been awarded and funded by The Princes Trust, European Development Funds and supported by UK Trade and Investment, this support allowed me to travel internationally to develop trade opportunities abroad.
Following on from my love for live music events in the 90s, in the mid-2000 I created a new platform for music makers and designers in London. This included Spotlight Music Showcase (Monthly live music and fashion event), Open Decks (a showcase for emerging DJ talent) and Blubeat LDN (a Dancehall & Reggae weekly showcase).
As a Creative business coach, I have supported many entrepreneurs across various sectors, developing their business ideas, launching successful businesses, develop their teams and marketing strategies. This has been through one-to-one support, online and in-person workshops and my online courses. I am also a Cherie Blair Foundation for Women alumni mentor, where for two years I mentored women entrepreneurs from Nigeria and Jamaica. My advocacy for Diversity in Tech & Business led me to be invited as a key speaker at the Open Source Convention London in 2016. I believe people from all background should have access to the tech that can help support and advance us all.
Lessons learned from my journey as well as from coaching clients led me to write my first book ‘ Plan It Now!’ a workbook to support Creatives with writing their business plans on 1 page. Plan It Now! has an Amazon 5-star rating and went to number 1 in multiple book categories during its launch. Plan It Now!
I support and work with various organisations that are committed to community development and The Arts. This includes offering Communications and Public Relations support, Event management, Technical Production, support with commissioning creative projects and Project management.
I am currently a mentee in 2022 Santander Women in Leadership Cohort.