Before you delete all your social network profiles read my…
3 simple ways to reduce social media overwhelm.
I met a young fashion designer called Claire at a local networking event, (I’m based in London England, not far from the world famous 02 Arena). After the initial introductions, Claire told me how she felt like deleting all her social media accounts but was scared that if she did it would affect her business because ‘everyone’s online.’
I wanted to know more about why Claire wanted to delete all her profiles and how she currently uses them. She told me she had signed up to 7 social platforms, these included Instagram, Pinterest, Facebook, you tube, linked in, Google + and Twitter.
Claire was struggling to manage all these platforms effectively due to as she put it ‘lack of time and found the whole thing a major distraction’.
Claire felt these platforms were not bringing in enough business to quantify the stress. In today’s blog post I’ve shared some ideas that I told Claire, that I thought you might find useful if you are experiencing or know anyone who is feeling completely overwhelmed by social networking.
- Analyse it
The first step write down all the social media platforms you’re on, write down your own pros and cons, the main things you want to ask yourself is
Does this work for me?
Do I like using this platform?
Will it be useful to my business?
Do I know enough about this platform to use it effectively?
Am I willing to learn more about this platform?
Once you know your personal pros and cons, it’s much easier to pick and focus on the platforms that you enjoy using and allowing those few to blossom.
- Time overwhelm.
Decide how much time you have to invest in social media, can you be online daily, weekly and for how long? For example, you may have half an hour each day or 3 hours per week. Once you’re clear on how much time you will need to schedule this time into your calendar and stick to it, this will help you avoid social media taking over your entire day.
- Social Media Calendar
Plan what you want to post, what messages do you want to share with your audience? What are the key #’s for your industry? How can you add value to and be useful to your previous and potential clients?
If you’re still feeling overwhelmed by social media, consider hiring someone to manage your social media, most PR agencies offer a Social media management service.
To conclude, you don’t have to be on any social network to succeed in your business, but if you can make use of the free tools available to spread the word about your business, it’s worth giving it a go!
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