Brand Storytelling is an important skill for all creative entrepreneurs to develop. Your brand story goes beyond your website copy, your logo, what you tell people about your business – Your brand story is based on the stories people believe about your business based on a combination of facts, feelings and interpretations from others, this is why it’s essential to develop a clear communications plan and to develop PR skills through working with a PR consultant to ensure the RIGHT brand stories are being told.

This video is a replay of my live periscope stream ‘Tell YOUR business story’ where I discuss the importance of brand storytelling.

This video was filmed live via Periscope and has been repurposed and uploaded to You tube. You can watch me live on periscope via @tracy_durrant

Leave Some Comments:

1) Did you enjoy this video?
2) Are you using periscope?
3) How are you sharing your business story?

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